Strategy Ideas
Apply Lead-Generating Business
& Marketing Strategies
Giving a recognizable brand name and logo to increase event audience and local exposure of a monthly event.
Setting a brand theme and tone at the leading trade show event. Established leader position in the e-bike category to appeal directly to dealers and mass retailers.
Financial course re-launch promoted simplified topic & reinforced the user’s “need to learn” by presenting testimonial support from real & “regular” successful students. The video replaced long sales copy landing page and increased lead conversion into sales funnel, beating course sales goals.
Giving a recognizable brand name and logo to increase event audience and local exposure of a monthly event.
#1
Brand Strategy
Generate demand when you have a focus on exactly why your business is unique, and its competitive advantage in the market. Understand how to convert sales faster with a defined path for leads to become customers.
Create brand awareness with memorable creative that has a consistent look and feel across all design elements and is on-message to expand brand recognition & integrity.
PROBLEM: Limited outdoor advertising sales model limited advertiser interest by not differentiating service. SOLUTION: Featuring the customer experience to create custom sales packages with unique value proposition. Developed a sales calendar, new ad sales packages & social lead generation tactics. RESULT: Over 50% increase in ad sales in 2014, including need to buy additional carts to satisfy sales contracts. Currently, the company has expanded into multiple markets in the U.S.
PROBLEM: High growth small business with early-adapter product category doesn’t have budget for national footprint media. SOLUTION: Analyzed under-exploited revenue streams. Recommended leveraging national retailers to support brand & product integrity. RESULT: Acquired & negotiated mass merchant sales programs with Dick’s Sporting Goods & Rent-A-Center, establishing the company’s first Mass Merchant division. The fastest growing sales channel with over $2 million in sales since 2016.
PROBLEM: Client’s ebook needed visibility & sales traction to create a foundation to launch a series & video content. SOLUTION: Online marketing plan with integrated lead gen, PR & sales funnel. Overall marketing effort had deliverable assets: online website content, email marketing campaign & landing page with consistent messaging that accurately represented the brand and author. RESULT: Increase sales 64% from prior year & established qualified database to launch series to.
PROBLEM: Limited outdoor advertising sales model limited advertiser interest by not differentiating service. SOLUTION: Featuring the customer experience to create custom sales packages with unique value proposition. Developed a sales calendar, new ad sales packages & social lead generation tactics. RESULT: Over 50% increase in ad sales in 2014, including need to buy additional carts to satisfy sales contracts. Currently, the company has expanded into multiple markets in the U.S.
#2
Sales Strategy
Sales strategy and planning to expand your market share with measurable ROI. Exploit performing revenue streams and acquire new business with sales analysis, integrated marketing, and lead generation tools.
Understand your business environment with market overviews that identify target audiences and employ segmented messaging to exceed sales goals and increase customer touch-points.
#3
Marketing Strategy
Making content and advertising creative from concept to final product that convey a cohesive brand message and articulates your unique selling position. Get in your customers’ heads with customized marketing campaigns for any size business.
Creative concepts for integrated media campaigns that include traditional and digital ads with calls-to-action that target your audience and convert utilizing segmented sales funnels.
#4
Media Strategy
Understanding any one media outlet can be a struggle, and with tons of options, you can easily get confused on what works best for your company. Use a media buying expert to analyze which media is optimal for your business model and create an integrated, multi-channel media plan.
We negotiate advertising rates for maximum impressions and prime ad placement for the highest ROI possible.